Fitness Industry legend Ceri Hannan drops science on how to create your own fitness brand AND write your own programs.
Ceri has been Head of Programme Development for companies such as Fitness First, GLL, Virgin Active South Africa and Planet Fitness in South Africa.
He is also one of the Directors for Chrysalis Promotions who organise the International Fitness Showcase fitness convention in Blackpool each year.
Have a pen a paper handy as there are LOADS of points that he raises
